Personal branding is about taking charge of how you present yourself. Self-branding can help you increase your reputation as a leader if you strive to position yourself as an expert or become an influencer in your niche. You can build a personal brand that resonates with people all over the world by showcasing unique character traits and maintaining an active online presence. With ten personal branding tips, this article will walk you through the steps of branding yourself.
What exactly is personal branding?
Personal branding is the practise of building a brand around an individual rather than a company. Personal branding is used to advance people's careers by positioning them as industry experts. A person can increase their social following and thus secure a better job, sell more products in their business, and increase their career opportunities by developing a personal brand. Building a personal brand does not happen overnight; it can take months of planning and hard work to see results; and you may need to improve your personal brand after receiving feedback. This is also known as self-branding, and the terms will be used interchangeably in this article to mean the same thing.
You can create a personal brand statement to help you grow your own personal brand. A personal brand statement defines your target audience, the value you want to provide to them, and why they should follow you (your USP). While developing your personal brand, you should use this 1-2 sentence statement to ensure that you stay true to it.
What Is the Importance of Personal Branding?
Personal branding is important because it lends credibility to a person. It has never been more difficult to find a new job or earn a paycheck. With more people developing personal brands, you must put yourself out there in order to be noticed. Personal branding can make it easier for recruiters to find experts like you, especially if you've been blogging for a while. If you're applying for a higher-level position at a new company, you can highlight key data such as the number of followers you have, the amount of traffic your website receives, or other important metrics that will give you a competitive advantage over other candidates. Consider it something akin to an online portfolio about yourself. Branding yourself allows more people to learn about who you are and what you bring to the table.
It can also help you land new opportunities, such as business deals or marketing partnerships, that you would not have otherwise, particularly if you are a person of influence. Self-branding builds trust and credibility in your knowledge and abilities, so businesses know that collaborating with you will increase brand awareness. Authentically branding yourself by displaying your personality is an excellent way to differentiate yourself from others in your field and develop your personal brand. We'll go over this further later.
How to Strengthen Your Personal Brand
Once you've started working on your personal branding, getting feedback and making sure your self-brand matches your personal branding statement will help you improve your progress. Personal branding has been extremely successful for many people, but without a personal branding statement, it can be difficult to know when you have achieved success in your endeavours. It is critical to understand what constitutes progress in order to improve your personal branding.
To improve your personal brand, follow these steps.
1. Investigate and develop your personal branding statement: At this stage, define your audience and audit any competitors that may exist for you.
2. Create a personal branding strategy by: Plan how you will engage with your target audience and define your success in two months, nine months, and two years.
3. Keep track of your personal brand engagement: Encourage positive participation and have a plan of action in place for negative comments.
4. Develop your personal brand: Share your personal brand via social media, networking, outreach, and speaking opportunities. Consider blogging, vBlogging, Podcasts, and other methods of promoting your personal brand that will allow your audience to consume the content quickly.
5. Make a communication strategy: Controlling your online presence can be time-consuming, so this plan will help you deal with negative backlash and provide information to partners with whom you will work in the future.
6. Measure your success on a regular basis: Set some KPIs for personal brand success so you know you're on the right track. Celebrate even minor victories to stay motivated to achieve more.
So, after all of this, how do you know if you've been successful in developing your personal brand? Among the useful KPIs are:
When a sale is made as a result of your blog,
When you're asked to speak at a conference or on a podcast
When a potential client is referred to you by someone.
When a publication contacts you and invites you to guest blog,
When people begin to mention you online, on social media, on their blog, or in other important media
Where Personal Branding Hasn't Succeeded
Branding yourself is a difficult task. It takes time, is slow, and can be difficult to stomach at times. Even if you have a great communication plan, receiving negative feedback online can knock you down, and sometimes you don't feel like being the brand you've built. We highlight a few things to think about when branding yourself so that you can quickly improve your self-brand.
Ignoring Other Influencers: Chances are, you are not the only person in your industry who is developing their personal brand, and others have been doing so for a longer period of time. Do your homework to ensure that what you want to achieve hasn't already been done. List your competitors, keep an eye on them to see what they're up to, and see if you can steal an idea or two from them. Identify potential partners to whom you can reach out and seek advice so that you do not waste time on ineffective ventures.
Ignoring Your Followers: Once you've gathered even a small following, make a point of listening to what they have to say. If you promote a product and they don't like it, figure out why and decide whether it's the best product to partner with. Read the comments on your social media posts to get a sense of what your followers are interested in, and use a search engine to look up your name online. You may discover something about yourself that you were previously unaware of.
Producing Subpar Content: Slacking off is never a good idea, especially when you're trying to build a brand around your expertise in the field. Keep up with your industry, and if you're not a great writer, try a different medium to promote yourself or hire a freelancer to help you improve.
Branding Yourself Incorrectly: Without proper research, you may end up with a personal brand that no one wants to support. If your industry is out of date and you want to revitalise it, make sure to conduct research to see if this will be met with enthusiasm. Before you start branding yourself the wrong way, go out into the industry and ask the tough questions. It is critical to emphasise that your personal brand should be your true self, not something you create. The more natural you are, the easier it will be to maintain consistency over time.
Not Being Consistent: The most important aspect of self-branding is consistency. People who change their belief system at the drop of a hat cannot be trusted in their content. In the end, what followers want is trust. Followers identify with specific thought structures, and they follow people who share their thoughts. If you change these fundamental beliefs, your followers will lose faith in your personal brand.
Forgetting About The Longer Term: For a personal brand, thinking about the long term is critical so that you know where your brand is going. If you intend to provide makeup how-to videos to beginners or young people interested in improving their makeup skills, do you want to advance these videos over time as your followers advance, or will you be content to stay at the same level, always providing beginner tutorials? These considerations should be made early in the planning process so that you can gradually move in the right direction.
Branding Yourself: 10 Personal Branding Tips
1. Be True to Yourself: Personal Branding Suggestions
Being authentic is critical when it comes to self-branding. But what does that even mean? It translates to "be yourself." Everyone has a unique personality. Perhaps you spontaneously burst into song in the middle of a conversation. Or perhaps you have a completely unique way of dressing. Something about you distinguishes you as a one-of-a-kind. And, if you're serious about branding yourself, now's the time to embrace your eccentricities. The truth is that it is that unique characteristic that will set you apart on a planet of 7 billion people. Celebrate your differences and allow your true self to shine through.
Gary Vaynerchuk is an example of a personal brand.
When you think of individual branding, who is the most authentic person that comes to mind? Gary Vaynerchuk, to be precise. I met him in the hotel lobby a few years ago at the Traffic and Conversion Conference, and he's about as genuine as it gets. The most noticeable aspect of him is that he does not censor himself. He's more likely to decline a speaking engagement that asks him to tone down the swearing than he is to actually tone it down. But that's exactly what we like about him. He speaks to you in the same way that you speak to your friends. He doesn't wear an expensive suit to remind you that he's more successful than you. Despite the fact that he is. He's a down-to-earth person. I messaged him on Instagram once, and he responded within 10 minutes. Who would do something like that? Nobody.
Gary Vaynerchuk's personal branding journey began when he was promoting his online store Wine Library on YouTube. Have you seen any of the videos? Here's his very first video. Despite being from 2006, it appeared to be a home video from the 1990s. He did nothing but sit in front of a camera and drink wine. Why am I bringing this up? Because even Gary Vaynerchuk began building his personal brand on the smallest possible budget. You, too, can do it.
2. Personal Branding Tips: Blogging for Personal Branding
Many of the top influencers use blogging for personal branding as a strategy. What makes it so effective? Today, you could be a nobody with no voice. However, if you consistently create content in your niche for at least one to two years, you will eventually build an audience around yourself. There are two approaches to blogging for personal branding. To begin, you can create your own blog. This is the most time-consuming personal branding strategy, but it will be the most rewarding in the end. You could also write guest posts on top blogs in your niche. This allows you to build an audience more quickly, but you do not own any of the virtual properties.
Rachel Parcell is an example of a personal brand.
Rachel Parcell began developing her personal brand through her blog Pink Peonies. She writes about fashion, beauty, and lifestyle on her blog. She's been a fashion blogger for years and has established herself as an influencer. As a result, she now has more than 973,000 followers on Instagram alone. She made the decision to monetize her blog by opening an online store under the name Rachel Parcell. What does she have to offer? Fashion. She also models her own clothing line. Her self-promotion has paid off. How can you achieve a comparable result? There is a blog section on your online store. Make use of it. Blogging for personal branding is an excellent way to build an audience while monetizing it through store sales.
3. Personal Branding Tips: Provide Value
When people say "provide value," they usually mean "provide fluff." This is what it means: Assume you're in the business of selling cosmetics. You could be the brand that only runs advertisements. Alternatively, you could create a personal brand by creating makeup tutorial videos, writing articles about common makeup questions, and hosting a stream of makeup inspiration ideas for different seasons or events. While a customer may buy from a brand that only runs advertisements, they are more likely to buy from an ad run by an influencer who provides value. Why? Because that influencer assisted them and taught them something new before they were ready to purchase. That brand is on everyone's mind.
Mimi Ikonn is an example of a personal brand.
Mimi Ikonn's personal branding strategy revolves entirely around providing value. She rose to prominence through her Luxy Hair brand's YouTube channel. She'd make hair tutorials for people to follow along with in her videos. She shows her hair extensions subtly in her videos without making them the focal point. She would occasionally make videos about hair extensions, but the emphasis was always on value-added content, such as how to choose the right colour and how to clip them in. It's no surprise that she's amassed a following of 3.1 million subscribers. That is how you create an effective personal brand.
4. Take a step back from the spotlight: Personal Branding Suggestions
I know it seems counterintuitive, but constantly being in the spotlight can have a negative impact on your life. Furthermore, sometimes people need to miss you for a while in order to realise how much they need you in their lives. Consider Taylor Swift. She hadn't posted on social media in nearly a year before releasing her latest album, Reputation. She stepped away from the spotlight completely after realising the negative aspects of celebrity. When developing a personal brand, you will notice that too much attention has a disadvantage. It's okay to take a break from the spotlight now and then to re-establish yourself.
Kylie Jenner is an example of a personal brand.
Kylie Jenner, as a member of the Kardashian family, will always be a public figure. There is no escape from the spotlight for her, whether it's her family's reality show, the cover of a tabloid, or the success of her Kylie Cosmetics brand. She, on the other hand, surprised everyone by keeping her pregnancy a secret. She avoided public appearances and never mentioned her pregnancy on social media. She took a significant event in her life and kept it hidden until she was ready. She explained to her fans why she needed to keep her daughter's birth private after she gave birth.
5. Personal Branding Tips: Be Consistent
Consistency is the secret sauce that distinguishes winning personal brands. Consistency is more than just posting on social media every day. It all comes down to unifying the brand's look and messaging. Do your social media posts all look the same or different? Some will tell you that you must vary your content, but the truth is that the more consistent you are, the easier it is to build a following. You'd probably lose interest if your favourite pop singer released a jazz album because you prefer the original music they created. Personal branding is the same way. Your audience will adore the way you present content. They'll abandon ship if you change your tune.
Manny Gutierrez is an example of a personal brand.
Manny Gutierrez's personal branding is consistent. He is a YouTube beauty influencer who posts makeup tutorials on his channel. If you look at his Instagram account, you'll notice that the majority of his photos are of upclose makeup looks. The majority of the makeup is more dramatic, with vibrant colours that stand out. Makeup enthusiasts seeking a more dramatic look would likely follow his Instagram account and subscribe to his YouTube channel to try out a similar style. He also runs Manny Mua, an online store that helps him monetize his YouTube channel. You'll notice some vulgar language on a couple of t-shirts and a pop socket. This is most likely due to the fact that he frequently swears in his YouTube videos, which maintains the consistency of how he communicates even across his products.
6. Networking: Personal Branding Suggestions
It is difficult to master self-branding if you never put yourself out there. Start a blog, attend a Meetup event, network at conferences, share a cup of coffee with a stranger, and post on social media every day. The more people you interact with, the larger your network grows. While you may be tempted to stick to a niche network, it is best to diversify into other categories. You never know when you'll meet someone who has a different point of view or whose expertise is in an area that you'll need to learn more about later on.
Doug the Pug is an example of a personal brand.
I know it may seem strange to include an adorable pug on this list, but when you have 6.1 million Facebook fans and 3.2 million Instagram followers, it's pretty safe to say you're the King of Personal Branding, or as Doug the Pug would say, King of Pop Culture. Doug the Pug is one of the most socially connected dogs on the planet. He'll attend dog shows, media interviews, concerts, and other events on a regular basis. When he isn't surrounded by pizza in his social media posts, he is frequently photographed with other influencers. What makes this so effective? Because those influencers share the photo on their social media accounts, tagging him, which increases his social following. And by increasing his followers, he will be able to sell more products on his Doug the Pug Store. So, when you're out and about with other influencers, snap a quick photo and share it on social media to help strengthen your personal brand.
7. Personal Branding Tips for Those Who Want to Be Creators
Some people establish their personal brand by being controversial. This can sometimes backfire and result in a lot of bad press. Becoming a creator is the safest way to build a great personal brand. Don't underestimate the importance of creation, whether it's your own online store, a one-of-a-kind product, or content. Creators and doers are the most effective influencers. So start that online store, make that YouTube channel, and commit to posting once a week or write guest articles for well-known blogs. Hiding behind your computer and spending your weekends binge-watching Netflix isn't going to help your self-branding efforts.
Carli Bybel is an example of a personal brand.
Carli Bybel's personal branding journey began on YouTube. On her YouTube channel, she is constantly creating beautiful makeup looks. She also created a makeup kit, which she frequently uses on her channel, in order to better monetize her influence. While she does not own a beauty store, she sells her products on the popular BH Cosmetics website. Customers are not permitted to order more than four of the product due to its popularity. As a result, it demonstrates how a personal brand can help drive stronger sales growth. She not only created YouTube videos and her own beauty product, but she also started her own blog where she covered fashion, beauty, and hair. She'll post photos of herself modelling various outfits, interspersed with written content.
8. Personal Branding Tip: Be an Expert
When you don't have a specific area of expertise, it can be difficult to brand yourself. Every influencer has a specific area of expertise. If you run an online tool store, you should make sure you're an expert in carpentry, furniture design, or another relevant field. If you sell car parts, you should probably develop your automotive knowledge so that you can provide value. Another approach is to create a brand around your own area of expertise. For example, if you worked at a hair salon for five years, you could create a personal brand in which you share your expertise on hair issues while selling hair products.
Michelle Phan is an example of a personal brand.
Michelle Phan was an art major at an arts school before she began self-branding on YouTube. She put her degree to use as a makeup artist and quickly grew a devoted following on YouTube, where she hosted makeup tutorials. She eventually stopped making YouTube videos and concentrated on her brands. Ipsy and EM Cosmetics are two brands she cofounded and created. Given her background in makeup tutorials, transitioning into the creation of makeup brands made sense for her career. Her personal brand aided in the growth of her business, which was valued at $500 million in 2015.
9. Personal Branding Tips to Help You Amplify Yourself
We discussed authenticity earlier in this article. The second step is to amplify yourself. It can be difficult to stand out in a crowded world. Amplifying yourself is a process in which you take the essence of who you are and let it run wild. Assume you enjoy taking risks. If you want to build a personal brand based on how much you enjoy taking risks, you could create content in which you engage in a variety of daredevil activities. Similar to how Nik Wallenda tightrope walked across Niagara Falls or Felix Baumgartner performed a supersonic fall from the edge of space. You may not do something as extreme, but you will engage in more extreme activities that the average person would not.
Simeon Panda is an example of a personal brand.
Simeon Panda has built a personal brand based on his physical appearance. After all, it's difficult to be taken seriously as a fitness expert if you're not in shape. For his impressive physique, he has appeared on the covers of magazines. Not only is he in great shape, but his muscles are massive in comparison to the average person. He enhanced his physical appearance in order to stand out in the fitness industry. Simeon Panda, his online store, sells online training content and fitness equipment. His online training videos would be less compelling if he hadn't boosted his physical appearance. Those who want to have bigger muscles and stronger bodies, on the other hand, may choose to purchase the products he sells in order to achieve a similar physique.
10. Tips for Personal Branding on Social Media
Personal brands cannot be developed in the absence of human interaction. Of course, many influencers eventually reach a point where they interact with their fans less frequently. However, if you're just getting started with self branding, you'll probably want to respond to messages from your followers. It's simply good for business. Take the time each day to interact with your social media followers. Did you get tagged in a post? React to it. Is one of your articles popular on social media? Thank you. Is a customer inquiring about your product? Respond to them. People expect quick responses. It is critical to humanise your personal brand.
Eric Bandholz is an example of a personal brand.
Eric Bandholz, the founder of Beard Brand, interacts with his social media followers. Despite having over 26k followers, he does not respond to DMs on Instagram, but he does respond to public comments. Messages from him can also be found on his brand's YouTube channel on occasion.
Creating a personal brand can help your company reach new heights. Following a combination of personal branding tips such as being authentic, consistent, and social can help you succeed in your career. I understand that putting yourself out there can be frightening, but the reward far outweighs the risk. You have the ability to make a significant difference in the world. Your legacy is entirely in your hands.