Which platform is better for your needs: Wix or Shopify?

The platforms Wix and Shopify are, without a doubt, two of the best options available when it comes to developing a website for your company or project. In addition, at first glance, they may appear to provide nearly identical features and tools. There are, however, a number of significant differences between these two platforms to consider.

It's worthwhile to spend some time researching which platform is better for your online business before signing up and getting started. Wix or Shopify are two options to consider. Furthermore, which platform is the most appropriate for your specific requirements? In this comparison, we'll look at nine key areas where Wix and Shopify differ:

1. General overview

2. Pricing and value

3. Payment gateways and transaction fees

4. Ecommerce

5. Themes and design

6. Apps

7. POS

8. Customer support and guidance

9. Dropshipping

Let's jump in!

Wix vs. Shopify: A Comparison of the Two Platforms

Wix began its existence as a website-building platform for people who wanted to create content-based websites. As a result, it was utilised in the development of brochure websites, blogs, and news websites. As a result, it was an excellent choice for independent contractors and small service-based businesses.

Shopify, on the other hand, was specifically designed to allow businesses to create and manage their own online stores. As a result, entrepreneurs, ecommerce businesses, and dropshippers flocked to it in large numbers.

Since then, both platforms have expanded their feature sets to include an enormous number of tools that are available today. In addition to allowing you to create a website without the need for coding knowledge, Wix and Shopify both allow you to sell products online and provide an integrated point-of-sale (POS) solution for selling products in person. It is also possible to create a content-based or ecommerce website using either of these platforms.

Although Shopify is still primarily focused on business tools, Wix is a website builder that also includes ecommerce features, which allows it to reach a wider audience.

"Anyone, anywhere, can start a business," says Shopify on their homepage, which is a clear indication of their philosophy.

On the other hand, Wix writes, "Create a Website You're Proud Of."

Wix vs. Shopify: Comparison of Prices and Value

Let's look at the pricing plans offered by Wix and Shopify.

Wix offers a wide variety of pricing options to choose from. There are five different approaches to creating a website:

Free (with limited features and Wix advertisements)

Combo: $14 per month

Unlimited: $18 per month

Pro: $23 per month

VIP: $39 per month

And there are 4 Business and Ecommerce plans:

Business Basic: $23 per month

Business Unlimited: $27 per month

Business VIP: $49 per month

Enterprise: Custom pricing

Shopify has 5 pricing plans, but there are 3 core plans to choose from:

Basic Shopify: $29 per month

Shopify: $79 per month

Shopify Advanced: $299 per month

Shopify Plus, the platform's enterprise solution, and Shopify Lite, which allows you to accept payments online but does not include an ecommerce website, are the other two plans available.

It's important to note that Wix's plans come with a number of significant restrictions. For example, the three business plans have storage limits of 25GB, 35GB, and 50GB, respectively, on the amount of space you can use. The two cheapest business plans also have a limit on the number of video hours you can upload, which is 5 hours and 10 hours, respectively, for the two cheapest plans. Additionally, Wix allows users to create websites with up to 100 pages.

The Shopify platform, on the other hand, gives you unlimited storage space, bandwidth, and website pages with every plan.

In the end, Wix's free plan may appear to be a good deal at first glance. However, it is important to note that this option has a very limited set of capabilities. In the case of a website where you are unable to connect a domain name, your site's address will be "mywebsite.wixsite.com" and

Wix advertisements will appear on every page. Having said that, it's a fantastic way to become more familiar with the platform.

Shopify, on the other hand, provides a free 14-day trial so that you can get a feel for the platform before making a final decision.

So, what's the takeaway from all of this?

Wix, on the other hand, is less expensive if you want to create a 'general' content-based website. Furthermore, if you're planning to create a business website, Wix offers slightly more affordable plans than Shopify.

However, in order to determine whether Wix or Shopify is a better value, you'll need to compare the ecommerce features offered by each of the two platforms. Shopify, on the other hand, has some incredibly powerful tools in this arena.

Payment Gateways and Transaction Fees in the Comparison of Wix and Shopify

When comparing pricing, it's also important to consider the transaction fees charged by each platform, as these can have a significant impact on the overall monthly cost of your website's operation.

Wix integrates with more than 50 payment gateways, including Stripe and PayPal Powered by Braintree, to accept payments from customers. It also has its own payment gateway, Wix Payments, which charges 2.9 percent of the transaction amount in addition to a fixed fee of $0.30 per transaction.

For its part, Shopify integrates with over 100 payment gateways and also has its own, known as Shopify Payments, which it uses to process payments.

Wix Payments, for example, is only available in 14 countries worldwide, whereas Shopify Payments is available in 17 countries.

Transaction fees on the Basic Shopify plan are the same as they are on the Wix plan: 2.9 percent plus $0.30 per transaction. However, as your business grows, you can reduce this fee by upgrading to the Shopify and Shopify Advanced plans, which have a 2.6 percent and 2.4 percent fee, respectively.

Although you could integrate one of the third-party payment gateways, Wix Payments and Shopify Payments are the quickest and most straightforward ways to begin accepting payments through these platforms.

As a result, it appears that Shopify has the upper hand in this situation — the money saved from a reduction in transaction fees will add up over time as your business grows.

When it comes to ecommerce, Wix and Shopify are the two most popular options.

If you plan to start a business, expand your business online, or earn money through your website at some point in the future, this section is particularly relevant to your needs. a.

So, what exactly is the situation?

For starters, ecommerce features are only available on Wix's Business and Ecommerce plans, whereas every Shopify plan includes built-in ecommerce functionality by default.

Virtually everything you need to sell your products online is provided by Wix. However, because Shopify is solely dedicated to ecommerce, it is fair to say that the platform offers more advanced ecommerce functionality in general.

Selling to consumers in other countries, for example, has become increasingly simple in recent years. Because of this, cross-border ecommerce presents an exciting opportunity for businesses operating on the international market.

Wix provides the option for users to display prices in the shopper's native currency as a convenience. Web users are unable to complete their purchases in their home currency, which is a critical component of online commerce. However, Shopify's multi-currency capabilities allow customers to view prices and complete transactions in their native currency.

For these and other reasons, Shopify is the platform of choice for many successful brands, including Gymshark, Fitbit, KKW Beauty, and Wholefoods Market, among others.

Overall, Shopify offers ecommerce features that allow you to start small and scale up to become a large enterprise-level business.

Themes and design differ between Wix and Shopify.

The design of a website is an important aspect of the development process.

Wix offers more than 800 templates, which is a significant increase over Shopify's nine free themes and 72 paid themes, respectively. Having said that, there are more than 1,200 Shopify themes available from third-party developers on Theme Forest, according to the company.

Despite this, Wix's 800 free templates provide a greater variety of options right out of the box than Shopify.

It's important to note that all of Shopify's themes are responsive, which means that they will automatically adjust to whatever screen size is being used to view them. Wix's themes, on the other hand, make use of 'absolute positioning,' which means that the elements are arranged pixel by pixel. Consequently, you'll need to configure three different versions of your design for desktops, mobile devices, and tablets — which means it will take significantly longer to create new pages or make changes.

Additionally, Shopify allows you to change your theme in a matter of seconds with just a few clicks of the mouse. If you want to redesign your Wix website, you'll have to start from scratch and rebuild the entire site.

As a result, when it comes to design flexibility, Shopify is the clear winner.

Shopify's themes, on the other hand, are understandably more geared toward ecommerce. For those looking to build an optimised ecommerce website, Shopify may be a better option than BigCommerce.

Apps are the difference between Wix and Shopify.

You can add additional tools and features to your store using the app stores available on both Wix and Shopify, which are both free.

Wix's AppMarket has over 250 apps and integrations to choose from.

More than 6,000 apps and integrations are available in Shopify's App Store, which you can use to enhance your website and point of sale.

Wix vs. Shopify: Point of Sale

Let's take a look at the point of sale (POS) solutions offered by Wix and Shopify.

These systems enable you to sell in-person through the use of integrated hardware that keeps your online and offline inventory, sales management, and customer data in sync with one another.

Shopify POS, as well as a variety of POS hardware, provide an all-in-one solution for retail businesses.

Wix also has its own system — Wix POS.

Wix POS, on the other hand, was only recently launched in June 2021 and is "currently available to a limited number of merchants in the United States." In order to use Wix as a point of sale system, the majority of users will need to integrate their system with a service such as Square or SumUp.

Shopify POS, on the other hand, is a key feature of the platform that has been in existence for quite some time. Shopify POS is available on every pricing plan, including Shopify Lite ($9 per month), to accommodate this requirement. Shopify also provides POS reporting and support that is dedicated to the POS.

Consequently, Shopify's point-of-sale system is more streamlined and integrated into the Shopify platform than Wix's offerings.

Comparison of Wix vs. Shopify in terms of customer service and guidance

Wix and Shopify both have steep learning curves that new users will have to navigate through in order to get the most out of the platforms they choose. As a result, it's critical to consider the resources and customer service that each service has available to assist you.

Besides a help centre, Wix also has blog posts and a forum. Customers can also get in touch with the company via email or phone.

Shopify also offers a comprehensive help centre as well as a plethora of blog posts and resources. And, unlike Wix, Shopify provides three different ways to contact customer service: email, phone, and live chat.

Both platforms offer customer service that is available around the clock. However, it's important to note that Wix only offers customer support in nine languages, whereas Shopify offers customer support in twenty-one.

Additional resources include free online courses from experts and influencers such as Daymond John and Tim Ferris, which are available through Shopify. It also contains actionable strategies and marketing advice, which can be found on the Shopify Masters podcast. Another excellent resource for connecting with others and learning is the Shopify forum, which is extremely active.

The community and support that surrounds Shopify make it the clear winner here.

Dropshipping vs. Wix: Which is better?

Dropshipping is a method of sourcing products and fulfilling orders that does not require the purchase of inventory or the management of logistics. As a result, it's an excellent way to get a business up and running quickly or to expand product lines.

In the following image, you can see how dropshipping works:

You can dropship a wide range of products online, or you can use print-on-demand services such as Printify and Printful to sell products that feature your brand or designs. Dropshipping is a popular method of making money online.

Both Wix and Shopify allow users to dropship products, but which is the superior platform?

Dropshipping capabilities are provided by Wix through third-party apps such as Modalyst, Spocket, and Printify, among others. The Business Unlimited plan is required for dropshipping, however, and this plan has a confusing restriction on the number of dropshipping products you can sell: only 250 can be sold under this plan. This is not ideal for budding entrepreneurs who want to grow their businesses while keeping their overheads to a bare minimum.

Modalyst, Spocket, Printify, and Printful are just a few of the dropshipping apps that are available on all of Shopify's plans with no product limits, including Shopify's own.

The Shopify platform also offers a dedicated dropshipping app, called. When you use, you can quickly and easily add thousands of dropshipping products to your store and begin selling them on the internet.

In the end, Shopify offers more dropshipping options and does not impose any product limitations. Not only that, also provides a highly streamlined approach to dropshipping that is unique in the industry.

Final Thoughts: Which is better, Wix or Shopify?

Shopify and Wix are both excellent platforms for creating and growing a website and a business, respectively.

So, what's our final say on the matter? If you're looking to sell anything online, start a business, or grow an existing business, Shopify's focus on all things commerce is unbeatable. Some important points to keep in mind are as follows:

Shopify offers unlimited storage and bandwidth on all of its plans, whereas Wix has restrictions.

As your business grows and you upgrade to a more expensive plan, the transaction fees charged by Shopify Payments are reduced.

Shopping carts on Shopify allow customers to check out in multiple currencies; however, this feature is not available on Wix.

Shopify makes it simple to switch templates without having to redesign your site, whereas Wix requires you to redesign your site if you want to switch templates.

The website templates on Shopify are responsive, whereas those on Wix are not.

Using Shopify's POS solution is more streamlined than using Wix's third-party integrations, and it is available to all of its users.

As compared to Shopify, Wix does not offer as many educational resources.

Shopify offers access to more than 6,000 apps and integrations, far outpacing Wix in terms of functionality — including more dropshipping options.

Wix does not offer live chat support, whereas Shopify does.


Published on: 7/9/21, 2:03 PM