SHOPIFY VS. WORDPRESS: WHICH IS BETTER FOR ECOMMERCE? (2021)

Which platform should you choose between Shopify and WordPress?

In terms of size and popularity, these are two of the world's largest and most popular website-building solutions. And each of them provides a plethora of features and tools to assist you in the creation and management of a website. Yet this presents a problem: where do you even begin when attempting to choose between them?

Not only that, but Shopify and WordPress take very different approaches: one is a closed-source hosted platform, while the other is an open-source self-hosted platform, which makes things even more confusing. They operate in a fundamentally different manner as a result of this.

As a result, it's critical that you select the most appropriate solution for your requirements — especially because your choice will have an impact on virtually every aspect of your online business.


So there's no pressure...!

That's why we've put together this straightforward guide. It will teach you about the differences between Shopify and WordPress, allowing you to select the platform that is most appropriate for your needs. In particular, we'll compare Shopify and WordPress in the following ten categories:

1. Overview

2. Set up and ease of use

3. Ecommerce

4. Payment gateways

5. Themes and design

6. Apps and plugins

7. Pricing and value

8. Customer support and guidance

9. Apps for on-the-go management

10.Dropshipping

Let's dive in.

a comparison of Shopify and WordPress

First, let's go over the major differences between Shopify and WordPress before we get into the nitty-gritty of the matter.

In addition to being a hosted website builder and ecommerce platform, Shopify is a closed source platform. What exactly does this imply? The term "closed source" refers to the fact that Shopify is responsible for all of the coding and platform maintenance.

This means you won't have to spend any money on purchasing, downloading, and hosting Shopify's software on your own server. As an alternative, it is a software-as-a-service tool that you can access by paying a monthly subscription fee.

Wordpress, on the other hand, has two main offerings: WordPress.com and WordPress.org, both of which are free to use.

WordPress.com is a software as a service (SaaS) tool, similar to Shopify. For a monthly fee, it provides a straightforward website builder.

WordPress.org, on the other hand, is a free and open-source software solution that can be hosted on your own server. In other words, while the software is free, you'll have to pay for hosting through a third-party service provider. After that, you'll be responsible for installing and maintaining WordPress.

If someone mentions WordPress, they're most likely referring to WordPress.org, which is the open-source software that powers the site. Consequently, for the purposes of this article, we will concentrate on this self-hosted solution.

Let's take a closer look at what it's like to use these platforms.

Shopify vs. WordPress: Setup and Usability Comparison

To get started with Shopify, all you have to do is sign up for a free trial and follow the on-screen instructions to create an account. Your new mission control system will be operational in a matter of minutes and will be useful for managing your business.

In addition, as you can see in the image above, the user interface is straightforward and intuitive. You can begin adding products right away, customising your website's theme, setting up payments, and much more right away. For added convenience, Shopify allows you to purchase a domain name, which keeps everything super straight forward and simple.

WordPress, on the other hand, is an entirely different animal. To begin, you'll need to purchase a domain name as well as web hosting from a third-party provider such as GoDaddy or SiteGround, among others. After that, you'll need to instal WordPress on your web hosting account and create login credentials.

As soon as you log in, the dashboard looks very similar to the one used by Shopify:

However, many features, such as security, search engine optimization (SEO), and analytics tools, are included with Shopify's dashboard as a standard feature set. WordPress, on the other hand, is more like a blank canvas on which you can create any type of website you want.

Therefore, you'll need to instal third-party plugins for virtually everything, including security features, search engine optimization (SEO), analytics, and ecommerce functionality.

As a result, I'd like to bring up our next point:

Shopify vs. WordPress: Which is better for ecommerce?

In terms of ecommerce, which platform is superior: Shopify or WordPress?

For starters, Shopify is entirely dedicated to the world of commerce — after all, it says so right in the name.

It is designed to provide tools to help businesses grow and prosper in every aspect of its all-in-one, out-of-the-box commerce solution. This includes an ecommerce website builder, inventory and order management tools, as well as integrations with online sales channels such as Facebook, Instagram, Amazon, and eBay, among other features.

Moreover, Shopify offers a point of sale (POS) solution for businesses that want to consolidate their online and in-person sales into a single, easy-to-use dashboard for greater efficiency.

WordPress, in contrast to Shopify's out-of-the-box commerce solution, does not include ecommerce functionality, necessitating the installation and management of an ecommerce plugin. WooCommerce is the most widely used e-commerce plugin for WordPress.

WooCommerce is an open-source tool that is extremely flexible and provides all of the features you need to sell your products online.

However, just as with WordPress, the flexibility of WooCommerce comes with a hefty dose of responsibility. The database does not include legal texts such as general terms and conditions, shipping regulations, or data privacy declarations, for example. As a result, you'll have to instal and manage plugins in order to take care of these issues.

Payment Gateways in Shopify vs. WordPress: A Comparison

In order to sell online, you'll need a payment gateway to help you process transactions. Stripe, PayPal, and Amazon Pay are just a few of the widely used payment gateways.

There are over 100 payment gateways that Shopify can integrate with seamlessly. Also available is an in-house payment gateway known as

Shopify Payments, which makes the process of setting up and managing online payments a breeze.

Payment gateways are required in order to accept payments on WordPress, and this can be accomplished through the use of the WooCommerce plugin. WooCommerce integrates with more than 75 payment gateways, including its own, WooCommerce Payments, which is available for purchase.

Despite the fact that both platforms provide flexibility in this area, Shopify's all-in-one solution is arguably easier to set up than WooCommerce's offerings.

Themes and design differences between Shopify and WordPress

Shopify comes with eight free themes and 64 premium themes that range in price from $120 to $180. Shopify also has a mobile app. On Theme Forest, you can also find more than 1,200 Shopify themes created by third-party developers.

Shopify's themes are ready to sell right out of the box. These themes are mobile-friendly and responsive, which means that they will automatically adjust to the size of the screen on which they are being viewed. In addition, Shopify's theme editor is extremely simple and straightforward to use. Consequently, you will not require any coding or technical knowledge in order to achieve the look you desire.

Plus, if you ever get stuck, Shopify's support team is available to assist you at any time of day or night.

A total of more than 8,000 WordPress themes are available, with more than half of them including ecommerce functionality.

WordPress themes are notoriously difficult to customise and edit in order to get them to work the way you want them to. In order to manage them yourself, you'll need either basic coding skills or the financial resources to hire a web designer.

It's also worth noting that the majority of WordPress themes are created by third-party developers, which means that if you run into trouble, you'll need to contact the theme developer for assistance.

Applications and plugins for Shopify versus WordPress

User-generated apps (third-party apps) are available in both the Shopify and WordPress app stores, and users on both platforms rely on third-party apps to add the functionality they require.

More than 6,000 apps are available in the Shopify App Store, which you can use to enhance the functionality of your online store.

In contrast, there are more than 50,000 WordPress plugins to choose from.

The truth is that Shopify users require significantly less assistance from third-party apps than WordPress users. This is due to the fact that the platform includes built-in ecommerce features and takes care of all necessary programming, security, and technical maintenance.

WordPress users are increasingly reliant on plugins to provide them with the features they require. Furthermore, many of these plugins can be difficult to manage if you aren't a programmer yourself. Additionally, some plugins will not work well together and will require technical tweaking in order to make them work harmoniously.

Pricing and Value Comparison of Shopify and WordPress

If you're like most people, you're probably wondering which is more cost-effective: Shopify or WordPress. So, let's take a look at the pricing for each platform.

Shopify's pricing is straightforward and easy to understand. There are three main plans to choose from with this service:

Basic Shopify: $29/month

Shopify: $79/month

Shopify Advanced: $299/month

When it comes to starting a business, the Basic Shopify plan includes everything you need to get started, including an ecommerce website, inventory and order management features, and a point of sale (POS) system.

A 10 percent discount is available if you pay for one year in advance, and a 20 percent discount is available when you pay for two years in advance. In addition, Shopify offers a free 14-day trial period.

So, what do you think of WordPress?

The cost of a WordPress ecommerce website varies significantly depending on the custom setup you choose for your business. Listed below are some ballpark figures for a typical small business website built on WordPress:

Domain name: $10–$50 per year

Hosting: $3–$200 per month

Theme: $0–$200 (According to codeinwp, the average theme costs $59)

Plugins: $0–$1,000 (Many plugins charge monthly fees, some charge a one-off fee)

Security: $50–$500 per month

Developer fees: $0–$1,000 (one-off cost)

Depending on your requirements, Shopify is likely to provide a significantly more affordable and streamlined solution.

Shopify vs. WordPress in terms of customer service

Ecommerce websites aren't the most straightforward things to create and maintain, so assistance is essential.

Fortunately, Shopify provides unlimited customer support via chat, email, and phone, 24 hours a day, seven days a week. In addition, there is a comprehensive help centre and a thriving community forum.

WordPress does not provide direct support because it is an open-source solution. In its place, you'll have to look for assistance on discussion forums, specialist websites, and YouTube. It follows that you will almost certainly need to pay for support from a specialist WordPress developer unless you are a highly experienced web designer or developer.

Having said that, you may be able to get direct support from the tool's creators if you are experiencing plugin issues.

Apps for On-the-Go Management: Shopify vs. WordPress Comparison

If you need to manage your business while on the go, Shopify has three apps to help you: Shopify, Shopify POS, and Ping. Shopify also has a mobile website.

Shopify's main app allows you to do things like:

Track and manage orders

Manage products and collections

Implement marketing campaigns

Communicate with customers

Create discounts

Track store performance

Customize your website's theme

And more

WordPress also has a mobile application that allows you to manage the content of your website. Additionally, you can manage your business through the WooCommerce app.

Following the installation of WordPress and WooCommerce, the two apps are functionally equivalent to Shopify's main app.

When it comes to dropshipping, Shopify and WordPress are head to head.

You can sell products online that are stored, packaged, and shipped by a third-party seller (dropshipping), which eliminates the need to purchase inventory up front. The following illustration demonstrates how it works:

Dropshipping apps such as AliExpress Dropshipping and print-on-demand dropshipping apps such as Printful and Printify are available on both Shopify and WordPress.

 

Lastly, which is better: Shopify or WordPress?

Shopify and WordPress are both fantastic platforms — but which one should you choose for your business is a matter of personal preference.

Here's our conclusion: If you want to concentrate your efforts on building and growing your business, Shopify is the way to go. It comes with everything you need to start and scale a business right out of the box with this dedicated commerce solution.

Furthermore, you will save valuable time and energy by not having to worry about hosting, security, and critical ecommerce integrations anymore. You can concentrate solely on your company's operations while Shopify takes care of the technical aspects of running your business. Furthermore, if you ever get stuck, assistance is available 24 hours a day, seven days a week.

For those who are experienced web developers and wish to have complete control over every aspect of their website, WordPress and the WooCommerce plugin are a good choice.

Despite the fact that you will be responsible for every aspect of your site's hosting, maintenance, and security, you will have complete control over the process and will be able to tweak and optimise everything to your liking.

Which social media platform are you leaning toward using? Please share your thoughts and questions with us in the comments section below!

Published on: 7/10/21, 1:21 PM