WOOCOMMERCE VS. SHOPIFY: WHICH IS BETTER FOR YOUR BUSINESS?

 

Confused about the differences between WooCommerce and Shopify?

You're not alone in feeling this way. The majority of people who are interested in starting an ecommerce business find it difficult to choose between the two options.

Shopify and WooCommerce are both platforms that allow you to create an online store, but they are vastly different in terms of features, pricing, and user experience, among other things.

In this post, we'll go over a detailed comparison of Shopify and WooCommerce to assist you in determining which platform is the best fit for your company.

Shopify vs. WooCommerce: A Comparative Analysis

Before we dive into a detailed comparison of WooCommerce and Shopify in various categories, let's take a quick look at both companies' offerings.

What Exactly Is Shopify?

If you don't know what you don't know, Shopify is an all-in-one ecommerce solution that allows you to create a functional online store without the need for a developer.

It is a hosted solution, which means that you will have less hassle — you will not have to worry about finding a web host or installing any software on your computer. Shopify takes care of these things for you.

Essentially, all you have to do to get your store up and running is sign up for Shopify, choose and purchase a domain name (or sync an existing one), and apply a theme.

If you're just getting started or looking to expand your retail business online, Shopify provides a variety of tools to help you build your ecommerce brand, including a logo creator, a video maker, and a business name generator.

What Is WooCommerce?

It is a free plugin for the WordPress content management system that allows you to transform a standard website into a fully functional ecommerce store.

It’s open-source, meaning that you can customise every aspect of your online store and even add some custom extensions.

A WooCommerce store does not require advanced coding skills; however, you will require an ecommerce host on which to instal WordPress before you can start selling.

If you've never worked with WordPress before, you'll also need to learn how to instal plugins on your site. In short, WooCommerce has a small learning curve, but once you get the hang of it, it becomes incredibly simple to use.

What Is the Difference Between Shopify and WooCommerce?

Following your initial understanding of each solution, let us examine how they compare in terms of usage, features, pricing, and overall customer service experience.

Utilization Ease

As previously stated, Shopify is an ecommerce platform that is hosted on a server. This means that it is responsible for the technical aspects of ecommerce store creation. Starting with the activation of hosting, installing software, and integrating security features such as SSL, Shopify makes it simple for anyone to get started in the ecommerce industry.

Aside from that, Shopify's software is extremely user-friendly. Once you've created an account, the onboarding wizard will guide you through the process of choosing a theme, adding content and products, and publishing your store. The Shopify theme editor is a drag-and-drop interface that allows you to easily add, remove, and rearrange elements.

When it comes to getting things up and running, WooCommerce necessitates a few extra steps, such as sourcing your own web hosting, installing software, and maintaining site backups. You do, however, receive a setup wizard that walks you through the process of setting up your online store and selecting a theme.

Nonetheless, you must complete all of these tasks on your own, which consumes valuable time that could be better spent developing a brand strategy for your company. It is not a dashboard that can be navigated on the fly without the aid of documentation or tutorials, as some may believe.

When looking for a user-friendly ecommerce solution, Shopify is a better choice than BigCommerce or BigCommerce Plus.

Aside from that, Shopify provides a large number of professional themes to choose from, including free themes that have been verified and approved by Shopify to reflect the most recent web design best practises.

Despite the fact that WooCommerce has a larger library of customizable themes, Shopify's themes are more polished, and you don't have to worry about keeping them up to date, as you would with WooCommerce themes.

Characteristics of an ecommerce site

When it comes to selling products online, which platform should you use: Shopify or WooCommerce? The answer is that both platforms provide you with the features you need to make your first sale and then continue to grow from that point forward.

One advantage of using Shopify is that it provides a pure-play experience with the majority of critical features already built in. For example, every Shopify plan includes the following features:

Abandoned cart recovery is a feature that every ecommerce store should have. If a customer does not complete their purchase, you can send them a friendly email reminder, which will increase the likelihood of recovering lost sales.

Multichannel selling: Shopify's dashboard gives you the ability to sell on a variety of different online channels at the same time. Customers will be able to purchase your products on Amazon and eBay, as well as through social media, while Shopify will handle all of the customer service and order tracking.

You can take advantage of Shopify's shipping carrier accounts if you're located in the United States, Canada, or Australia, among other places. In order to benefit from reduced shipping rates, eligible merchants can sync their Shopify accounts with the company's partner carriers. They can also choose to display calculated rates instead of flat rates at checkout, and print shipping labels directly from the Shopify administration.

The WooCommerce platform, on the other hand, does not include any of these features out of the box. To integrate these features into your online store, you'll need to use a third-party integration or plugin, which may come at a cost.

For example, if you want to sell on eBay through your WooCommerce store, you will be required to pay a $199 annual fee.

However, because it is built on top of WordPress, WooCommerce offers superior blogging functionality (a highly capable content management system). Additionally, WooCommerce users have access to a greater number of SEO plugins than Shopify users.

The most appropriate solution for you will be determined by your specific requirements and priorities. Shopify is the better option from an ecommerce standpoint, whereas WooCommerce may be a good option for those looking to grow their business through content publishing.

Dropshipping

Dropshipping is rapidly gaining popularity among entrepreneurs and merchants due to the fact that it eliminates the need to maintain an inventory.

The process begins with the creation of an online store, which includes adding products from dropshipping suppliers, accepting orders, and then waiting for the supplier to procure, package, and ship the goods to your customers.

When comparing dropshipping platforms such as WooCommerce and Shopify, people should probably consider Shopify because the platform provides a straightforward way to get started with dropshipping.

Dropshipping app Shopify is a well-known tool for finding high-quality products to sell on the internet. To find items in popular niches such as electronics, apparel, toys, garden, jewellery, sports, crafts, and more, all you have to do is download the Shopify App Store and instal it on your computer. The situation does not become any more straightforward.

Besides the print-on-demand service, Shopify integrates with a variety of other print-on-demand services that also provide a dropshipping solution. Those looking to sell custom t-shirts and other print-on-demand products online can take advantage of these services to fulfil customer orders without having to invest in storage and printing infrastructure.

Now, let's look at the differences between Shopify dropshipping and WooCommerce.

Dropshipping is made possible on WooCommerce through the use of the AliDropship plugin. Although it is a fantastic plugin, it is expensive at $89 to purchase.  On the other hand, is a free service that allows you to sell up to 500 products and accept an unlimited number of monthly orders. When you have more than 500 products in your catalogue, you will be charged a $29.90 per month fee. Even in this case is less expensive to use than AliDropship for WooCommerce, making it an excellent choice for beginners.

In addition, it's important to note that WooCommerce was not designed to be optimised for the AliDropship plugin, whereas designed to be well-optimized for the Shopify platform (Shopify actually owns and the technology behind it).

Shopify is most likely to be the best option for people who want to start a dropshipping business in the long run.


POSITION (Point-of-Sale)

Even if you have an offline business, you may want to combine your online and in-store sales into a single transaction.

Your offline retail operations can be integrated with your Shopify store using the Shopify POS solution, which is available for purchase separately.

The POS is equipped with a variety of features that can help to improve the customer experience:

Sort products according to season, promotions, types, and other criteria.

Based on your inventory, indicate whether or not an item is available for in-store pickup.

Customers' favourite products from a recent store visit are sent to them via email.

Use the Shopify POS app on your mobile device to scan barcodes and check out customers in a matter of seconds.

Refund past purchases from any online or physical location and watch as stock levels are automatically adjusted to reflect the refund.

You can use the Lite version of Shopify POS, which is included with all Shopify plans, to gain access to all of the features listed above.

And if you upgrade to the $89/month Pro Version, you'll gain access to a slew of additional features such as automatic discounts, sale item suggestions, and low inventory reports.

What's the deal with WooCommerce? The WordPress plugin integrates with a variety of point-of-sale applications to facilitate in-store sales. However, the majority of these apps are more than $100, and the fact that you must use a separate app makes for a disjointed user experience overall.

All of this contributes to Shopify being the superior choice for merchants who operate retail locations. Additionally, the fact that Shopify provides its own point-of-sale hardware makes it an even more attractive option for handling your in-store POS requirements.

Checking out and making a payment

The checkout and payment experience is becoming an increasingly important part of the overall ecommerce experience. Fortunately, both Shopify and WooCommerce provide you with the ability to make a positive first impression on customers when they arrive at the payment page.

You can choose to use Shopify's own payment method, Shop Pay, to expedite the checkout process by storing your shipping and payment information in a single place. Shopify discovered that merchants who used Shop Pay saw a higher average order value than merchants who did not use Shop Pay on their checkout page, according to the company.

Additionally, Shopify allows you to set up an accelerated checkout process that accepts PayPal, Apple Pay, Google Pay, and Amazon Pay as payment methods.

When it comes to WooCommerce, the solution enables users to integrate Stripe and PayPal into the checkout process at no additional cost to themselves. For other payment processors, such as Authorize.net and Braintree, it is necessary to purchase premium extensions, which cost a minimum of $79 per year.

As a result, if you want to provide your customers with a more immersive checkout experience, Shopify is arguably the better option. It saves you the additional fees associated with accepting all of the money that people are eager to throw at you.

Not to mention that Shopify Checkout is optimised for digital wallets, subscription-based selling, and multi-currency payments, among other features.

Performance of the Website

We believe it is critical that you can rely on your ecommerce solution to ensure the availability of your online store at all times.

Shopify is light years ahead of WooCommerce in this regard. Here's how it's done:

Shopify takes site speed very seriously, and it has a team of specialists dedicated to ensuring that all Shopify-hosted ecommerce sites are up and running at all times. On the other hand, WooCommerce does not have any control over the speed of a website.

Shopify is an all-in-one ecommerce platform that does not necessitate the installation of additional third-party plugins. In case you weren't aware, having an excessive number of plugins on a website can cause it to load slowly. If your website is taking longer than a few seconds to load, customers will most likely abandon it and look elsewhere.

In order to ensure that your online store loads quickly, Shopify automatically optimises images and makes use of a CDN (content delivery network) to ensure that visitors from all over the world can access it. If you're using WooCommerce, you'll either have to do these things manually or enlist the assistance of a hosting provider.

A quick summary: If you want peace of mind that your website will load quickly on a global scale, Shopify is the better choice. People who are already familiar with WordPress will find WooCommerce more appealing because they can take steps to speed up the loading time of their website.

Pricing Comparison: WooCommerce vs. Shopify

Now for the important question: how much does it cost to acquire and maintain the solutions in question?

The primary difference between Shopify and WooCommerce is that the former has a fixed pricing structure, whereas the latter does not. As a result, you'll pay a fixed monthly fee to have access to Shopify's software, which includes a free subdomain, hosting, ecommerce capabilities, and other features.

Shopify offers four pricing plans:

Lite - costs $9 per month.

Basic - costs $29 per month.

Shopify - costs $79 per month.

Advanced - costs $299 per month.

Each plan offers a unique set of features as well as a different set of credit card rates. The Advanced Shopify plan has the lowest rates of any of the plans. Customers who require more features than those available on the Advanced Shopify plan must upgrade to Shopify Plus, an enterprise ecommerce software with a monthly subscription starting at $2000 per month.

Shopify also offers a 14-day free trial, which you can use to get a feel for the platform before committing.

WooCommerce, on the other hand, is a free WordPress plugin, which means that its functionality is not tied to a specific price point or subscription.

However, there are additional costs associated with the solution, including a domain name, security, hosting, and extension fees. Obtaining an exact cost can be difficult, and it is highly variable depending on the options you select.

For example, good web hosting can be had for as little as $10-$30 per month. However, not all web hosts provide the resources necessary for the expansion of an ecommerce business. Some service providers restrict the amount of bandwidth you can use, while others restrict the amount of disc space your website can use. In the event that you exceed these limits, you will be required to pay a higher bill than what you are currently paying.

Additionally, you will be required to pay more for SSL security, which is required for the protection of an online store. Furthermore, if you hire a virtual assistant to assist you in keeping your website's software and plugins up to date, the costs will rise even further.

Consequently, while Shopify is not free, it does provide a more accurate picture of the costs you can expect to incur if you choose to use its solution.. When it comes to ecommerce startup costs, you're kind of in the dark when it comes to WooCommerce.

Is Shopify or WooCommerce a better option for my business?

The two e-commerce platforms Shopify and WooCommerce should be familiar to you at this point. When it comes to deciding which platform is best for you, your objectives, skills, requirements, available resources, and financial resources will all play a role.

If you want to set up a functional and visually appealing online store in a short period of time, Shopify is the better choice for you. Excellent themes and an intuitive store builder make it possible to create an ecommerce website with no coding knowledge required. Additionally, Shopify has an award-winning customer support team, which you can contact if you run into any difficulties during the store setup process.

If, on the other hand, you already have a WordPress website up and running, it will be much quicker and more convenient to add an ecommerce component to that site rather than having to start from scratch. Other benefits of using WooCommerce include having greater control over your website's hosting and design, but this requires some technical knowledge as well as a lot of trial and error to get it to work properly.

Overall, make sure to consider all relevant factors to ensure that you select the most appropriate solution for the development of your ecommerce store.

Published on: 7/12/21, 1:23 PM